Internet Merchant Account
Anyone who is in business these days is probably considering the benefits of an Internet merchant account. After all, applying for a merchant account is fast, easy, and usually inexpensive, although some underwriters charge for the privilege of submitting an online application. A merchant account offers the means of accepting credit card payments from your customers, and this is a benefit that many entrepreneurs are finding to be increasingly valuable. Research shows that more and more consumers prefer to use a credit card when they go shopping, whether at the mall or online, so it makes sense for a business owner to provide this payment option in addition to cash, check, or debit methods of payment.
You can apply for an Internet merchant account from many banks and other financial institutions or professional lenders. But you really need to work with one that is scrupulous and affordable. Check the Better Business Bureau about any company for which you have little information. Even though you cannot get a clear-cut business rating from the BBB, you will be able to find out if there are complaints lodged against the company and how these were resolved. You might also want to ask for a reference or check the company’s Website for testimonials, although you may want to check these out, as well. When you settle on a company to work with, apply for the merchant account by following the guidelines. As with a personal credit account, you will probably get an answer within a few days. If approved, you can get busy setting up your Internet site to accept customers’ credit card payments.
The way an Internet merchant account works is that it provides you with a gateway to channel credit card payments from your Website through a processing system to be deposited into your specified account. The underwriter will collect transaction or percentage fees for this service, and you should negotiate these before applying for the merchant account. Once the service is in place, however, you should not expect any new fees to be added, although again, you need to clarify this with your account provider. Make sure your Internet site remains functionally interactive, and that any broken links or inoperative services are immediately repaired. Customers who find out-of-date information at your site are unlikely to return, and they may tell others about their negative perceptions, costing you additional customers.
Your Internet merchant account can escalate your profits and reduce costs because your site can function without constant human supervision or interaction. Of course, it is important to have a customer service representative available to respond to consumer problems, and sometimes the underwriter provides this service. Generally, your Website can operate without much help from you except periodic monitoring to be sure everything is working as it should.
Talk with your banker, colleagues, or associates about the advantages of a merchant account. Make a business plan to see how this service might fit in with future growth. Then consider applying for your company’s Internet merchant account.